4 Ways Simple Storytelling can Improve Workplace Culture

Storytelling is an art passed down and reinforced through years of history. As children, most people have memories of hearing stories and being captivated by the tales of those around them. As people grow older, stories stay with them. Most people are drawn to stories and storytellers. Engaging those around you with a simple story has many benefits both inside and outside the business world. Here are the four ways that storytelling can improve your workplace culture and sales. 

Improving Meeting Engagement

Are you tired of sitting in meetings that are just people repeating facts over and over? If you think of meetings as a place where people keep having the same conversations but little progress, the chances are that your workplace could benefit from learning storytelling. When someone knows how to tell a story, people listen. Incorporating facts into an engaging story can guarantee that meeting members will be captivated and engaged so progress can be made. 

Promotes Workplace Connections

Think about your coworkers. What do you know about them? What things do you have in common? Hopefully, you could think of some, but your business could benefit from storytelling if that isn’t the case. Sharing personal stories with coworkers is an outlet to express yourself and show who you are to your coworkers. Similarly, hearing your stories provides coworkers with an opportunity to find common ground and share stories of their own. Learning about coworkers can generate workplace friendships and set the standard for community and teamwork in your company. 

Additionally, storytelling can be beneficial in networking and generating clients. While you want to make sure you present yourself humbly and honestly, sharing a personal story helps people create a connection and remember you. 

Two people sitting in blue chairs while talking to each other. One has hand gestures indicating they could be engaging in storytelling.

Illustrates How to Handle Specific Events

One of the most under-utilized storytelling channels is in training and mentoring. Being able to paint a specific scenario with your words can help new hires successfully understand the importance of certain situations. You can explain different standards and ways a new hire can represent the company values during various events. Allowing new hires to imagine different scenarios can help reinforce the training material within their mind. As they follow the story and come upon it resolution, they are subconsciously reinforcing training material.

Engages Potential Customers

A good story should make the listener feel connected to the teller. Transporting someone from their reality to a specific time and place is a crucial talent for marketing and sales. In marketing, you want to shift how people see a particular company or product. Storytelling can help achieve that goal by sharing stories of how a company/product impacts the world around it.

While storytelling is crucial in marketing, it also has impressive benefits in sales. Instead of repeating the same sales pitch to every possible client, use storytelling to spice up your cold calls. When you walk into a client’s office, scan the room for a conversation starter. Maybe you can find a shared love for the same sports team and use it as a starting point to share a story and eventually a connection. We all want to do business with companies that have similar values and employees we connect with.

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