A big issue in business today is an absence of representation of ALL people. This is particularly true in graphics marketing departments need t be truly inclusive in their work. Although this is something that is now coming to the fore, there is still a lot that needs to be done to break old habits and embrace new sources, especially in the workplace.
Since most businesses are engaged with social media in some way, stock images have become very popular. Many businesses use these kinds of images to promote blogs or illustrate company news. A frequent problem people are noticing in stock images is a lack of diversity across all aspects of humanity.
Why is Inclusive Imagery Important?
Inclusive Images are important because they show representation. This need for representation is not limited to only gender and age, but also people with disabilities. One issue minorities of all varieties face is a lack of representation in different forms of imagery. This can affect how younger people view themselves in a negative way. A lack of representation can lead people to distance themselves from that portrayed reality by assuming they are not able to reach those same goals. However, accurate representation is a helpful way to let everyone see themselves and their potential shown in a positive light.
How to Choose Inclusive Imagery?
There are lots of wonderful websites that feature a variety of inclusive images. It is important to choose pictures that show different minorities in a good light. For those that might not know where to find inclusive images, these are the top 3 websites to find inclusive images.
The Gender Spectrum Collection – This website features a variety of free stock images featuring images of trans and non-binary models. These pictures display a range of different scenarios such as lifestyle pictures, to health.
TONL – TONL works to provide stock photos that show different backgrounds people might relate to. This site makes it a point to accurately portray different minority groups that have previously been misrepresented.
Body Liberation Photos – This website breaks the norms of only featuring thin, white, young people. Instead, Body Liberation covers plus-size people engaging in a variety of different activities. Their decision to represent people of any body style helps break the habit of companies only hiring traditional models for photos.
Overall, the representation of every race and gender should be something that every business makes a point to include. Stock images are a good place to start, while other changes come as the company grows.
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