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Storytelling in Business

Use the power of stories to connect with your team and your customers

Course details

Use the power of stories to connect with your team and your customers!  

 

Storytelling is a powerful tool you can use to improve presentations, share a vision, sell products, and connect with customers and colleagues. Join national award-winning storyteller, Andy Offutt Irwin, and leadership expert, Kelly Vandever, as they show you how to create, organize, and use stories to heighten your interactions with co-workers and customers.  

 

Topics covered include: 

  • Learning why storytelling matters 
  • Learning where to use storytelling in business 
  • Using strategic storytelling in presentations 
  • Using the Personal Story Generator and Hero’s Journey Framework 
  • Working with story files 
  • Finding your personal stories 
  • Capturing business stories 
  • Learning storytelling tips 

 

About your teachers: 

Andy Offutt Irwin is one of the most sought-after performing storytellers in the United States. Andy is a perennial favorite of the Teller-in-Residence Program at the International Storytelling Center. He has been a Featured Teller at the National Storytelling Festival nine times.  Andy’s numerous awards include Storytelling World Awards in 2015, the 2013 National Storytelling Network’s ORACLE Circle of Excellence Award, and the 2001 Sammy Clark Award for Exemplary Teaching and Service from Emory University.  

Kelly Vandever is a leadership and communications expert. She helps leaders and organizations thrive in today’s attention-deficit, entertain-me-now, wait-while-I-post-that-on-Facebook, world. Kelly is also a past President of the National Speakers Association, Georgia Chapter.  

 

Enjoy over 60 minutes of high-quality HD content in the “Uniquely Engaging” TM Bigger Brains Teacher/Learner style. You can also download a handout with storytelling exercises and a reference guide. 

Course Contents:

# Lesson Length
1 Why Storytelling 12:02
2 Ways to Use Storytelling in the Workplace 10:02
3 Strategic Storytelling in Presentations 6:07
4 Personal Story Generator, Part 1 10:12
5 Personal Story Generator, Part 2 11:44
6 Story Files 6:09
7 Finding Your Stories 5:47
8 Capturing Business Stories 11:10
9 Storytelling Tips 10:50

Course details

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