All   >   Marketing 101: The Top 5 Marketing Mistakes

Marketing 101: The Top 5 Marketing Mistakes

What is the difference between a marketing campaign that delivers average results, and one that boosts profits and changes your bottom line? (hint: the keys to effective marketing are in this course)

Course details

Learn the difference between a marketing campaign that delivers average results, and one that boosts profits and changes your bottom line 


Many marketing strategies are an absolute failure because they fail to deliver what really matters: results. How many ads do you see each day that you don’t even notice? How many ads do you completely ignore?  

In this course, Rich Harshaw explains his famous statement, “Everything You Know About Marketing Is Wrong”, and gives in-depth suggestions for businesses to revamp their marketing strategies in order to achieve superior results.   

You can avoid the same old, platitude-filled, futile marketing tactics that completely waste the marketing budgets of businesses across the country. That’s the premise of Bigger Brains’ Marketing 101: The Top Five Marketing Mistakes Businesses Make. In this course, Rich shares the keys to effective marketing with Chip Reaves – including common mistakes that can ruin your marketing investment. Rich identifies five common problems that he has named “Average Joe”, “The Platitude Trap”, “Right Message, Wrong Time”, “Ignoring Future Buyers”, and “Stopping Short”. He goes in depth on each of these with dozens of examples, case studies, examples, and recommendations on how you can avoid these mistakes in your business. 


Topics covered include: 

  • Avoiding “Average Joe” mistakes 
  • Recognizing hot buttons and activators 
  • Defining the Educational Spectrum and its role in the “Right Place – Wrong Time” mistake 
  • Discussing methods to reach future buyers 
  • Identifying ways to use Accelerated Discontentment in marketing 


Over three hours of high-quality HD content in the “Uniquely Engaging”TM Bigger Brains Teacher-Learner style! 

Course Contents:

#  Lesson  Length 
1  Introduction   10:49 
2  Average Joe   3:52 
3  Innovation Starters   6:49 
4  Average Joe Ad Examples   9:04 
5  Better-Than-Average-Joe Ads   10:25 
6  Average Joe Wrap Up   8:45 
7  The Platitude Trap   5:21 
8  The Reticular Activating System   8:38 
9  Activators   8:04 
10  Hot Buttons   11:22 
11  Right Message, Wrong Time   9:25 
12  Educational Spectrum   10:18 
13  Choose Your Category   10:25 
14  Right Message, Wrong Time Wrap Up   7:04 
15  Ignoring Future Buyers   6:40 
16  Reports, Part 1   8:14 
17  Reports, Part 2   10:07 
18  Mistake #5, Stopping Short   7:23 
19  Accelerated Discontentment   15:17 
20  Wall Drugging   10:02 
21  Conclusion   5:50 

Course details

Bigger Brains Course Catalog and Pricing

Fill out the information below to receive a download link for our latest course catalog.

Get More Information

Looking for eLearning content or other training solutions for your company? Let us know how we can help!