Courtney Herda

Area of Expertise

Internet Marketing
BA Modern European Studies, French, Economics – Vanderbilt University, MA French & Literary Theory – University of Tennessee-Knoxville
Courtney is the Founder and CEO of Smarter Searches, a digital marketing agency located in Knoxville, TN, that creates online visibility by providing search engine optimization, pay per click advertising, social media marketing, website design, online video, graphic design, data and analytics, and public relations.

She has more than a decade of experience in the online marketing space focusing on the creation, execution, optimization, and retention of successful digital campaigns using PPC, SEO, web design, and social media campaigns for companies of all sizes and industries. Prior to founding Smarter Searches, Courtney was a search engine marketing manager at E.W. Scripps, and for financial talk radio host and TV personality Dave Ramsey.

Her focus is on developing creative, ground-breaking internet strategies with a cohesive approach to unite the search process, user experience, and customer engagement in the digital space in an affordable, efficient way.



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