# of Lessons
What is the difference between a marketing campaign that delivers average results, and one that boosts profits and changes your bottom line? (hint: the keys to effective marketing are in this course).
Most marketing is an absolute failure because they fail to deliver what really matters: results. How many ads do you see each day that you don’t even notice? How many ads do you completely ignore?
In this course, Rich Harshaw explains why his famous statement, “Everything You Know About Marketing Is Wrong” is universally true, and what businesses can do to revamp their marketing strategies to achieve superior results.
Great marketing is rare. Think about it: how often do you notice an advertisement – whether a television commercial, radio ad, billboard, or online? And actually buy what they’re selling? We’re not talking about those 100 million-dollar campaigns with budget-busting commercials. We’re talking about you – your business. Is your marketing … Great?
You can avoid the same old, platitude-filled, futile marketing tactics that completely waste the marketing budgets of businesses across the country. That’s the premise of Bigger Brains’ Marketing 101: The Top Five Marketing Mistakes Businesses Make. In this three-hour course, Rich shares the keys to effective marketing with Chip Reaves – including common mistakes that can ruin your marketing investment. Rich identifies common problems – including what he calls, “Average Joe”, “The Platitude Trap”, “Right Message, Wrong Time”, “Ignoring Future Buyers”, and “Stopping Short” with dozens of examples, case studies, examples, and recommendations on how you can avoid these mistakes in your business.
This course is ideal for any business that wants to leverage more results for their marketing investment.
High-quality HD content in the “Uniquely Engaging”TM Bigger Brains Teacher-Learner style!
|4||Average Joe Ad Examples||9:04|
|6||Average Joe Wrap Up||8:45|
|7||The Platitude Trap||5:21|
|8||The Reticular Activating System||8:38|
|11||Right Message, Wrong Time||9:25|
|13||Choose Your Category||10:25|
|14||Right Message, Wrong Time Wrap Up||7:04|
|15||Ignoring Future Buyers||6:40|
|16||Reports, Part 1||8:14|
|17||Reports, Part 2||10:07|
|18||Mistake #5, Stopping Short||7:23|
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