Marketing 101: The Top 5 Marketing Mistakes

Marketing 101: The Top 5 Marketing Mistakes

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Rich Harshaw

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Knowledge Check, High-quality HD content in the “Uniquely Engaging™” Bigger Brains Teacher-Learner style! 

What is the difference between a marketing campaign that delivers average results, and one that boosts profits and changes your bottom line? (hint: the keys to effective marketing are in this course). 


Most marketing is an absolute failure because they fail to deliver what really matters: results. How many ads do you see each day that you don’t even notice? How many ads do you completely ignore?  


In this course, Rich Harshaw explains why his famous statement, “Everything You Know About Marketing Is Wrong” is universally true, and what businesses can do to revamp their marketing strategies to achieve superior results.   


Great marketing is rare. Think about it: how often do you notice an advertisement – whether a television commercial, radio ad, billboard, or online? And actually buy what they’re selling?  We’re not talking about those 100 million-dollar campaigns with budget-busting commercials. We’re talking about you – your business. Is your marketing … Great? 


You can avoid the same old, platitude-filled, futile marketing tactics that completely waste the marketing budgets of businesses across the country. That’s the premise of Bigger Brains’ Marketing 101: The Top Five Marketing Mistakes Businesses Make. In this three-hour course, Rich shares the keys to effective marketing with Chip Reaves – including common mistakes that can ruin your marketing investment. Rich identifies common problems – including what he calls, “Average Joe”, “The Platitude Trap”, “Right Message, Wrong Time”, “Ignoring Future Buyers”, and “Stopping Short” with dozens of examples, case studies, examples, and recommendations on how you can avoid these mistakes in your business. 


This course is ideal for any business that wants to leverage more results for their marketing investment.  

High-quality HD content in the “Uniquely Engaging”TM Bigger Brains Teacher-Learner style! 

Course Contents:

#  Lesson  Length 
1  Introduction   10:49 
2  Average Joe   3:52 
3  Innovation Starters   6:49 
4  Average Joe Ad Examples   9:04 
5  Better-Than-Average-Joe Ads   10:25 
6  Average Joe Wrap Up   8:45 
7  The Platitude Trap   5:21 
8  The Reticular Activating System   8:38 
9  Activators   8:04 
10  Hot Buttons   11:22 
11  Right Message, Wrong Time   9:25 
12  Educational Spectrum   10:18 
13  Choose Your Category   10:25 
14  Right Message, Wrong Time Wrap Up   7:04 
15  Ignoring Future Buyers   6:40 
16  Reports, Part 1   8:14 
17  Reports, Part 2   10:07 
18  Mistake #5, Stopping Short   7:23 
19  Accelerated Discontentment   15:17 
20  Wall Drugging   10:02 
21  Conclusion   5:50 

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Internet Marketing 101

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