Persuasion: The Art of Communication

Persuasion: The Art of Communication

# of Lessons




Skill Level





Barbara Evers

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Handout, Knowledge Check, High-quality HD content in the “Uniquely Engaging™” Bigger Brains Teacher-Learner style! 

All communication involves persuasion! This course teaches you how to communicate well and persuade effectively.  


Every time you communicate, you are working to persuade people. Even in social settings, you are persuading people through your style of communication and the emotion you carry with it. There are many reasons why we communicate – to inform, to share viewpoints, to educate, and to sell. Communication expert, Barbara Evers, would argue that all types of communication are in fact forms of persuasion.  


There are many tools available to you as you communicate. It’s critical to be aware of them and use these techniques purposefully. In this course, Barbara Evers and Wofford Jones, walk you through ways to make the most of opportunities to communicate and persuade. They focus on methods you can use to encourage your audience to listen and believe what you are saying. 


Through these lessons, you’ll dig into the situation of persuasion and the important elements you need to be aware of in different circumstances. These include knowing your audience, understanding your purpose, and making sure your content fits the environment where you are speaking. This course also touches on the powerful points of persuasion. This involves using logical data while also conveying your character and credibility. Mirroring and framing are additional techniques you’ll add to your persuasion toolbox after completing this course. Also, you’ll discover the importance of determining your audience’s preferred learning style. Are they visual, auditory, or kinesthetic learners?    


Effective communication is a vital part to any attempt to persuade others. Take this course and you’ll be on your way to becoming a great communicator in all settings and with all audiences. 


Over 60 minutes of high-quality HD content in the “Uniquely Engaging”TM Bigger Brains Teacher-Learner style! 

Course Contents:

# Lesson Length
1 The Core of Communication 5:24
2 Understanding the Persuasion Situation 9:32
3 Essential Elements of Persuasion 6:19
4 Logical Data 5:21
5 Reputation and Character 8:32
6 Emotional or Passionate Appeals 6:24
7 Recognizing the Different Elements 8:13
8 Neuro-Linguistic Programming (NLP), Part 1 11:34
9 NLP, Part 2 6:45
10 Framing 4:14
11 Other Tips 9:28

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